Success Stories
Successful ways in which Pathways
to Freedom has been used in
communities
Community
Health Center
A community health center used Pathways
to Freedom for communicating
quit smoking information to non-English speaking and low-literate
patients because the information was explained in pictures as well as
words. Explaining the information using the illustrations helped
smokers remember key information like setting a quit day and avoiding
smoking triggers.
Telephone
Quitline
The Quit Today! Project funded by the National Cancer Institute trained
telephone counselors on the 1-800-4-CANCER information phones to use Pathways
to Freedom with African American
smokers who called. The counselors marked specific pages with post-it
notes to remind the person trying to quit of information that had been
discussed during the telephone call.
Work
Site
A worksite cessation program with a large number of African American
employees used Pathways to
Freedom in addition to the more
generic smoking cessation program that had been used in the past. The Pathways
to Freedom guide and the short
video were available for workers to take home and use at their leisure.
Faith
Community
Ministers throughout the country have matched pages in Pathways
to Freedom with quotations from
the Bible
to remind parishioners of the importance of having a spiritual basis
for quitting smoking.
Women's
Group
A women's group in California had several members who wanted to quit
smoking. They decided to use Pathways
to Freedom as the basis of a
game. One member, who was a volunteer with the American Cancer Society,
made up cards with questions about smoking and African Americans. The
answers were in the Pathways
guide. Playing the game helped people trying to quit learn more about
the dangers of tobacco use and the best ways to quit.
Voluntary
Health Organization
The American Cancer Society(ACS) used Pathways
to Freedom as part of its
outreach efforts to the African American community. To conserve costs
and make sure that its limited supply of Pathways
booklets was not wasted, the National ACS office produced colorful
six-panel Pathways
brochures that units could disseminate to family and friends of
smokers. Then anyone who was interested in quitting could call their
local ACS to get a free guide mailed to them.
Community
Coalition
In South Carolina, the Pathways
to Freedom guide was used by
minority health coalitions as a catalyst for statewide organizing of
African Americans around tobacco use prevention. The pages in Pathways
on tobacco industry targeting of African American communities helped
engage various community groups and became the centerpiece of a tobacco
issues fair with rap sessions, dance and drama presentations, and a
poster contest on tobacco use prevention in the African American
community.
Health
Professionals
The National Medical Association — which represents African
American physicians — partnered with the CDC's Office on
Smoking & Health in a media campaign that featured Pathways
to Freedom. Public service
advertisements on radio and television as well as billboards featured
images of black leaders who had died from smoking-related diseases. The
campaign educated the public as well as physicians about the
availability of the Pathways
as a resource to help African Americans quit smoking.
Community-Based
Organization
A community-based organization associated with the Charles Drew Medical
Center in Los Angeles, California, used the information in Pathways
to Freedom to educate community
residents about the connection between tobacco industry target
marketing, tobacco industry philanthropy, and the health effects of
smoking. Tobacco companies expected the black community to oppose
anti-tobacco legislation. Pathways
allowed African Americans to "connect the dots" and the black community
became advocates for tobacco prevention and control.
Testimonials
What people around the country are saying about Pathways
to Freedom.
"Pathways
to Freedom was the only booklet
that I found after an extensive search for tobacco prevention,
cessation, and educational materials geared towards the African
American community. The booklets went very fast with demands for more.
I am so delighted that Pathways
number two is on its way to fruition. I can't wait to get my hands on
them."
~Donna
Scrutchins
Chicago Health Department
Chicago, Illinois
"Pathways
to Freedom was used as part of
the rationale to help the South Carolina Department of Health
understand the need to support the creation of the South Carolina
African American Tobacco Control Network (SCAATCN). We were able to
illustrate the kind of targeted materials that needed to be developed,
the need for the right presenters, and the potential success it could
have in communities of color."
~Bill
Robinson
Chair, National
African American Tobacco Prevention Network
"I
enjoy seeing my patients' faces light up when I recommend the Pathways
to Freedom strategy of using
prayer and setting Dr. Martin Luther King Day as a quit date."
~Dr.
Sharon Marable
Rhode Island Department of Health
Providence, Rhode Island
"Our
cessation specialists distribute and use Pathways
To Freedom during selected
presentations on smoking cessation or tobacco control programs as
audience composition dictate. We frequently fill request for copies
from others who work in the African American community to help people
quit the use of tobacco."
~Mildred
Morse
Founder, Tobacco
Independence Campaign
"Pathways
to Freedom was very resourceful
and useful in helping African Americans quit. The guide was easy to
use, informative, culturally appropriate, had great tips for quitting,
very helpful for relapses, relapse prevention, and prevention of weight
gain. People cherished the guide. I still get requests for additional
copies."
~Janice
R. Love
Associate Director
for Behavioral Health,
Swope Health Services
Kansas City, Missouri
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